If You’re researching the basics of Search Engine Optimization (SE0), you’ve come to the right place. In this video, you’ll learn what SEO is all about, how it works, and how it can potentially help your website rank.

What exactly is SEO?

You’ve heard many people tossing around the term SEO. What is it? According to this video, SEO is a technique an agency for SEO uses to help businesses rank high on search engines such as Google. Some of the most used ways for ranking include fixing broken links, incorporating relevant keywords, and adding alt tags and meta descriptions.

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Typically, SEO experts utilize two SEOs techniques: off-page and on-page.

Let’s find out how the two differ.

1. What is on-page SEO?
As the term says, on-page involves optimizing the actual pages of the website itself. For instance, when an SEO expert fixes a broken link on your website that is on-page SEO.

2. What about Off-page SEO?
On the other hand, off-page SEO involves some of the work that needs to be done off your website. For example, link building outreach, or linking back to sites that have a higher domain authority. The main goal of off-page SEO is to help increase page rank and brand awareness, which will ultimately increase the trustworthiness of your brand.

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