If you run an orthodontic clinic, you must be able to successfully manage a dental practice and a profitable business. You’ll also need to market your services and solutions, and this video provides insight into one of the most important features of that task: brand awareness. Increasing orthodontic brand awareness starts with asking critical questions. Do prospective clients know that you exist? Do they recognize your name, logo, and services? Having great brand awareness means people are familiar with various features of your brand identity.
The video lists seven ways to increase brand awareness. Here, we will touch on a few of these tips. If you’re just starting out, you should consider partnering with an established brand. In your particular case, it may be possible to form an alliance with a larger clinic. You can also do guest posting. You will need to start with smaller publications and work your way up to larger outlets. This will help you build credibility as a thought leader.
You should also leverage social media by developing content that can be easily shared on Facebook, Twitter, Instagram, and other social media platforms. You should include graphics, infographics, and quotes, focus on hot topics in your industry, and engage with people who respond to your posts. If you want to learn more about orthodontic brand awareness, watch this video more a more in-depth explanation of the seven tips.